We're a small team building something huge. These six behaviors are how we do it:

Building Together

operate in your zone of genius—never on an island

Brilliance isn’t meant to be walled off; the best value comes from candor and collaboration. We move forward with shared purpose, backing decisions even when we disagreed along the way.

We work in the open—with integrity, humility, and transparency. Ideas belong on whiteboards, in prototypes, in TestFlight builds. Progress should be visible so others can respond, unblock, and build with you. Open doesn’t mean everyone’s in every conversation—at our pace, consensus isn’t the goal; trust is.

Doing it right looks like:

• You jam around a whiteboard instead of debate in Slack threads
• You avoid silos—actively understanding dependencies and how your work fits with others
• You trust teammates to move instead of expecting consensus
• Individual growth and collective success go hand in hand

Embrace the Bull

navigate uncertainty. ride the storm, resolve the blur.

Every great thing starts messy — especially when you’re inventing the future. Uncertainty and hard conversations are part of building something worthwhile. Like Picasso’s bulls, things often get more complex before they simplify, and each draft strips away what doesn’t matter.

Wonder drives us to explore every angle, not just the obvious path. We face uncertainty with curiosity and conviction—asking hard questions, finding clarity, and trusting each other through the process. That’s how we weather the storm and embrace the bull.

Doing it right looks like: