What we’re building


From sharing our interests to capturing our collective love for nostalgia and documenting what’s in your bag content, taste is becoming the currency of cool and the days of brain rot are over. Recently we’ve entered the age of the *thought daughter,* a growing movement where we’re less focused on passing trends and instead plugged into our thoughts and who we are as individuals with unique tastes. Amidst a tumultuous world, what’s interesting is no longer about scrolling endlessly or whatever core is trending, instead it’s about what we’re digesting, our feelings and opinions, and what it all says about us as people.

Shelf is a digital shelf that updates as you read, watch, and listen online. Consider it a personal storefront for your taste. Shelf had a buzzy start, topping app charts and being named one of Business Insider’s Top Apps of 2024.

Group 2.png

The Opportunity


As a Content Creator, you'll **be instrumental in helping elevate our brand, community & social media impact. You’ll create high quality content, support other creators we work with, interact with our growing community and build out Shelf’s brand on social media platforms.

The goal is to establish a presence that can reach millions of users via socials and word-of-mouth.

Responsibilities

  1. You’ll be on camera representing Shelf: it’s important that you’re comfy being on camera and have a distinct online persona (hopefully we can make you Shelf-famous!)
  2. You understand how to create HIGH CONVERSION and HIGH VIRALITY content.
  3. Engaging in trends & cultural moments and helping the team stay on top of them. Including doing hands-on work seeding Shelf in existing communities online and offline.
  4. Giving feedback to other team members around how to make their content more impactful.
  5. Organize and take part in brainstorming sessions to generate fresh ideas to elevate content.
  6. Everyone on the Shelf team is encouraged to contribute to product development - we take culture and social media seriously, so expect to have a dent on our product direction.

Our Team


We’re a small, but mighty team with backgrounds in big tech, as startup founders and as early members at successful startups. We’ve come together around a shared vision and are dedicated to creating important and positive experiences for cyberspace.