📍 New York, NY (in-person)

🕓 Full-time (starting on contract)

Base Salary: $55-85K + ~$30,000 in equity

Why join Shelf?

You should join Shelf for the people and our mission.

We aspire to build the best team of the 2020s. Just like PayPal in the ‘90s, Google in the ‘00s, and Stripe in the ‘10s, we want to be known as “a place where it’s good to be from.” If you join us, we promise to be the best place to grow your career — with the best people you’ve ever worked with.

Our goal is to build a generation-defining cultural product — one you can turn around and see someone using on the subway. In doing so, we’re creating a new category: Personal Context Infrastructure — and ushering in an internet that actually works for you.

Read more about our culture here.

About Shelf

Shelf is used by over 2 million people to track what they’re watching, reading, listening to & more, and to keep up with what others are into. Shelf connects to your favorite platforms, shares back insights from your behavior, and will soon let you share that context with services to enable personalized intelligence, on your terms.

Editorial is a key pillar of our brand strategy. We run a Magazine and are active on socials across Instagram and TikTok.

The Opportunity

We’re looking for a Social Media Manager to own and grow Shelf’s Instagram and TikTok.

This role is both creative and operational: You’ll help shape Shelf’s voice, plan and publish daily content, and build the systems that turn Shelf’s social presence into a cultural engine. You’ll report directly to our Head of Brand & Editorial and collaborate closely with the rest of the team to ensure social storytelling amplifies Shelf’s broader brand universe.

You’ll define the brand’s voice on IG and TikTok, build and cultivate a community of loyal fans and creators, and turn Shelf’s IG and TikTok presence into something people talk about, trust, and believe in.

What You’ll Do